Fiat, it's cinema, but it's interactive

Fiat have gone interactive in the cinema. Developed by Brazil's Agencia Click the six-minute-long interactive movie is in the "choose you own adventure" style and generates 16 different endings depending on the choices of the audience. During the adverts the audience are given 4 different questions to answer and which they need to text to a given number. The final version of the movie is compiled from the clips that gather the most votes (which is all handled digitally).

The campaign site (in Portuguese) is here.
vía: adverblog